Google has a marketing tool that every digital marketer should be using. In this blog post, we will discuss Google marketing tools every digital marketer should own and how you can use them to improve your marketing campaigns. Whether you are just starting in digital marketing or have been doing it for years, these tools will help you achieve better results. 

Google Ads

Google Ads is the most powerful and popular of all the Google marketing tools. With it, you can create ads that appear on the top of search engine results pages (SERPs) when someone searches for a keyword or phrase related to your business. You can also target specific locations, demographics, and interests to get more targeted results.

Google Analytics

Google Analytics is essential for any digital marketer as it allows you to track and analyze website performance. You can see which pages are performing the best, track visitor behavior on your site, and measure the effectiveness of your campaigns. 

Google My Business

With Google My Business, you can manage your business’s presence on Google Search and Maps. You can add information about your business, such as hours, location, services offered, etc. Additionally, with reviews and ratings from customers, you can build trust in your brand and increase the visibility of your business. 

Google Trends

Google Trends is a great tool to keep up with the latest trends in your industry. It shows you which topics are trending, how they search, and what content is performing best. It allows you to create content that resonates and stays relevant throughout various times of the year. 

Google Drive

It is an integral part of the Google suite and a fantastic way to store and organize files. It is also an effective tool for collaboration, allowing you to share documents, spreadsheets, presentations, images, videos, and more with your colleagues and customers. With its intuitive search feature, the drive makes it easy to search quickly for any file stored in your account. It also allows you to control who has access to each file so that confidential data remains secure.

Google News

It provides a beautiful way to reach potential customers. Google News campaigns offer key advantages, including the ability to target specific topics and demographics and access to real-time data. It can help marketers create more effective campaigns, increasing conversions and ROI. In addition, Google News campaigns allow advertisers to use dynamic ads and remarketing lists for search ads (RLSA). It helps marketers reach more people who are more likely to be interested in their products or services.

Google Calendar

It is an essential tool for digital marketers. It allows users to schedule meetings, appointments, and tasks and even send out reminders quickly and easily. Its integration with other Google tools, such as Gmail, Drive, and YouTube, makes it even more powerful and beneficial for digital marketers who need to stay organized. Its ability to create custom calendar views and sync events across multiple devices is a must-have for any digital marketer.

Google AdWords Keyword Tool

The AdWords Keyword Tool is an excellent tool for digital marketers. It lets you quickly and easily find relevant keywords related to your business or niche. With this tool, you can research the top-performing keywords, determine their cost-per-click (CPC) value, estimate traffic volume, and more. It will help you optimize your campaigns for the best results. You can also use the tool to discover long new-tail keywords and track your performance over time. With its powerful features, the AdWords Keyword Tool can provide invaluable insights for achieving success with your online marketing.

Google Chrome Plugins

Google Chrome plugins can be an excellent tool for digital marketers. For research and analysis, extensions like Mozbar, Buzzsumo, and SimilarWeb will help you quickly discover the key metrics of any website or page. Additionally, Firebug and Web Developer Toolbar can help debug HTML/CSS code and design web pages. 

Google Docs

It is one of the most powerful tools a digital marketer can use to create and share documents, track changes, collaborate with colleagues, and manage complex projects. It is easy to set up and use, making it ideal for all experience levels. Google Docs also offers a variety of templates that can use to make great-looking presentations, reports, and other documents. With Google Docs, it is easier than ever to create high-quality materials that can share with clients or colleagues quickly and easily. 

Google Mail 

Google mail allows us to quickly and easily create personalized emails tailored to their customers. With Mail Merge, you can customize each email with the customer’s name, demographics, interests, location, and other details. You can also add attachments or images to make your email stand out. Moreover, you can use Google mail to track open email rates, click-through rates, and other performance metrics.